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Offensive Ads on Arab and African Women - Google Culturally Insensitive?

Posted: 2008-05-21
From: Mathaba
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Mathaba.Net - Google's advertising program has sneaked in a wide range of offensive ads, trashing Arab and African women, displaying these ads potentially on millions of sites worldwide, Mathaba has learned.

Advertisements such as "Meet Sexy Arab Women - Thousands Sexy Women Online Free!" and "Hot Sexy Older Women - Meet Sexy Single Older Women, View Private Photos and Profiles" have started appearing on Arabic languages on the Mathaba News Network, whilst English language pages target Muslims with dating services.

As Google are expert in search technology, they know full well that they are allowing ads which are offensive to Arab and African culture which holds women in high respect, unlike the so-called western world, "where women are regarded as sex objects", according to Libya's leader Colonel Mu'ammar al-Qadhafi.

Sites that work hard to generate quality content, such as Mathaba News, are hit in the face by offensive advertising that turn visitors away, whilst being unaware of exactly which ads are being served to their visitors.

Google may counter that it is up to site owners to control the advertising, but this is not practical as work is geared toward the content whilst Google advertise their "AdSense" service as handling ads, so that only a snippet of code needs to be on the page.

Google claim that the ads will target the readership and be based upon the content of the page. This is shown to be a lie by the fact that Mathaba is an international news agency with serious content, and its readership do not come to the site to look at sex adverts.

Mathaba has responded by posting a "See Nasty Ads - Please Help Us" notice on the bottom left of all 60,000 news pages, but it is a losing battle as recently these nasty ads have proliferated to be the norm.

The suspicion is that the few independent news sites like Mathaba may be being targeted with poor quality ads as the revenue has fallen catastrophically over the past year to unsustainable levels, made worse by the collapse of the U.S. Dollar, the only currency Google pay publishers in.

However, Arab men as well as Asian men from Muslim backgrounds are infamous for using the Internet to view "sexy women" and to try to "chat up white women" who are regarded by many of them as "cheap sex objects", spurned to this simplistic view by the proliferation of western women in pornography. This market must be hard for Google to ignore, since every click on such ads - and these psychological profiles are avid clickers - bring many dollars to the coffers.

The game is however being played out on sites that do not have either type of visitor in any significant numbers, evidenced by detailed demographic research conducted by Mathaba News on its own visitors, who are of the least likely demographics to engage in such online pursuits, as well as on a platform which does not tolerate such content.

Mathaba is considered a "family friendly" site, but Google advertising negates this, by placing adult advertising which is poorly targeted, and thus appears deliberately designed to sabotage the hard work of Mathaba News editors, reporters, authors and correspondents.

Paradoxically, the reason Mathaba carries Google advertising is because a large donation from Qadhafi to assist the world's foremost independent news agency was apparently stolen by Ugandan businessman Habib Kagimu, thus allowing Arab women to be cheapened via this unprincipled advertising, according to Libyan sources.

Mathaba may be forced as a result to seek advertising from Malaysian, Iranian, Saudi, Venezuelan and Chinese companies who wish to reach a world wide and influential VIP audience as well as millions of readers of Mathaba News, as these countries have the funds as well as the companies who would benefit from advertising to seek further international markets for their products.
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